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Free Training: Advanced SEO Writing

May 17, 2018 @ 2:00 pm - 5:00 pm

CUNY Graduate School of Journalism
219 West 40th Street
Room 308
New York, NY 10018

Claudio E. Cabrera
Senior Digital Strategist
The New York Times

Click here to register

About the training:

The goal of the training is to learn the skills to write not only an evergreen story that is in the news but one that also has long-term potential. The training will look at:

  • The fundamentals of writing SEO headlines and URLs, etc.
  • The Headline Test, with an in-class exercise to understand what makes a great engaging headline and what doesn’t on both search engines and social media
  • Examples of how digital managers at The New York Times think about SEO when dealing with a breaking news story. This will include a review of:
    – The main article
    – A profile
    – An explainer
    – What digital managers know about an unfolding story

Participants should come to the class with an example of how they applied SEO techniques to a story. The instructor will examine the articles in front of the class and tell what he would have done differently as well as go through the thought process involved.

Note: The training is being offered on first-come, first served basis to the first 20 registrants.


About the instructor:

Claudio E. Cabrera is an award-winning journalist and audience development expert who was born and raised in New York City. Since graduating from Brooklyn College with a Bachelor’s degree in Journalism, Cabrera has worked for some of the largest brands in the digital news space such as InteractiveOne, CBS Local and The New York Times.
Specializing in SEO, he’s applied his tactics and principles at each company he’s worked at and has helped increased their overall Google Analytics Traffic as well as Comscore.
Outside of work, he’s an avid sports fan and a well-known commentator on issues affecting Dominicans both in the United States and the Dominican Republic.


May 17, 2018
2:00 pm - 5:00 pm
Event Category:


CUNY CUNY Graduate School of Journalism