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February 2, 2018 @ 2:30 pm - 5:30 pm

Basics of SEO Writing

CUNY Graduate School of Journalism
219 West 40th Street
Room 308
New York, NY 10018

Claudio E. Cabrera
Senior Digital Strategist
The New York Times


About the training:

As the media shifts from print to online journalism, writing for search engine optimization is a vital skill that every journalist needs. SEO is the most widely used tool for audience engagement and building traffic.

This training will enable you to not only walk into a newsroom with SEO knowledge but also to be able to share SEO learnings with others in the newsroom. You will have the ability to write stories that will be more likely to garner larger amounts of traffic [numerous factors play in to this] due to your SEO knowledge.

In this 3-hour long training, you will learn through exercises and other activities:

  • SEO keywords – what is a keyword and what isn’t a keyword
  • How to customize your URL to be SEO friendly
  • How many characters to make a headline that’s geared towards SEO
  • Where the main topics of the story belong in a SEO headline
  • Ways to identify a good SEO headline

About the instructor:

Claudio E. Cabrera
Claudio E. Cabrera is an award-winning journalist and audience development expert who was born and raised in New York City. Since graduating from Brooklyn College with a Bachelor’s degree in Journalism, Cabrera has worked for some of the largest brands in the digital news space such as InteractiveOne, CBS Local and The New York Times.
Specializing in SEO, he’s applied his tactics and principles at each company he’s worked at and has helped increased their overall Google Analytics Traffic as well as Comscore.
Outside of work, he’s an avid sports fan and a well-known commentator on issues affecting Dominicans both in the United States and the Dominican Republic.


Click here to register


February 2, 2018
2:30 pm - 5:30 pm
Event Category:


CUNY Center for Community and Ethnic Media


CUNY CUNY Graduate School of Journalism