Home / Uncategorized / Media Sustainability Training: Mobile and Social Media Strategies

 

 

WHEN: Thursday, May 9, 2019 @ 2:00–5:00pm

WHERE: Craig Newmark Graduate School of Journalism
219 West 40th Street, Room 308
New York, NY 10018

INSTRUCTOR: David Ho, formerly of Hearst and the Wall Street Journal

WHAT:
Mobile devices have become one of the most common ways Americans get news, outpacing desktop or laptop computers. Meanwhile, social media sites have surpassed print newspapers as a news source for Americans. What should your strategy be when it comes to mobile and social media?

In this workshop, we will cover:

  • Steps for rebooting your newsroom for the mobile era
  • The habits, needs and expectations of mobile users
  • Best practices for push alerts and notifications
  • The business case for mobile and social media
  • Social media approaches for different platforms
  • The importance of data and analytics
  • Diversifying business models
  • Balancing digital and print


ABOUT THE INSTRUCTOR: 

David Ho is a senior digital news leader, content strategist and media product pioneer. He is now a consultant helping journalists and media organizations transform and embrace digital.

Ho is an experienced mobile editor, having spent a decade focused on bringing news and storytelling to phones and tablets. He’s also a veteran journalist with more than 20 years of national news experience.

Ho most recently served as Executive Editor and Vice President for Hearst Newspapers, Digital. His work there included overseeing digital news teams, newsroom transformation, editorial best practices and audience engagement. He also focused on content strategy and analytics, dynamic pay meters and the storytelling experience on mobile and emerging platforms.

Previously, Ho was Executive Mobile Editor at The Wall Street Journal, where he directed both mobile news operations and product strategy and was a key architect of the Journal’s mobile-focused newsroom. Soon after becoming WSJ’s first mobile editor in 2009, he conceived of and founded the Journal’s iPad app and Tablet Edition. He also built WSJ’s mobile editorial team, wrote its mobile content algorithms and founded a family of mobile news apps and experiences.

As a national reporter for The Associated Press and Cox Newspapers, Ho’s coverage ranged from the White House, the United Nations and the pope to tech, telecom and terrorism. The U.S. Supreme Court cited Ho’s reporting in the historic Bush v. Gore ruling on the 2000 presidential election. Earlier, he was one of the three original web developers behind WSJ.com.

Ho has taught mobile news skills to more than 4,300 journalists around the world. He is an ethics fellow at the Poynter Institute for Media Studies. He also holds several faculty positions, including at the Newmark J-School, where he created and taught a first-of-its-kind graduate course on mobile and emerging platform journalism.

Ho lives in New York with his wife and two children. Reach him at david@themobilenow.com.

Click here to register

This training is part of CCEM’s Digital Media Toolkit training program, which has been developed by Newmark J+, the professional development program of the Craig Newmark Graduate School of Journalism at CUNY, and is funded by the New York City Mayor’s Office of Media and Entertainment.