Media Sustainability Training: The Membership Model

WHEN: April 26, 2019 @ 2:00–5:00pm

WHERE: Craig Newmark Graduate School of Journalism
219 West 40th Street (between 7th and 8th avenues)
New York, NY 10018

INSTRUCTOR: Ariel Zirulnick, The Membership Puzzle Project

This free training is open only to the members of the metro New York-based community and ethnic media.

Membership fees, which allow readers to directly support their favorite news companies, are increasingly becoming a part of the revenue mix of news companies. How do they work and do they make sense for you?

In this workshop, we will dig into why membership might make sense for your news company. We will cover:

• Membership vs. subscriptions and donations
• Examples of successful membership models
• How does membership fit into a businesses’ revenue mix
• Understanding the motivations of your audience
• What is the “loyalty funnel”?
• How to convince readers to join and how to build a meaningful relationship with them?


Ariel Zirulnick works at the Membership Puzzle Project, an NYU program that investigates best practices for membership business models in media companies. Specifically, she runs the Membership in News Fund, which provides financial runway, coaching, and knowledge sharing to newsrooms looking to experiment with.

Ariel was previously director of The New Tropic, a local media startup that helps Miamians connect to, understand, and explore their city. She was a Nairobi-based freelance foreign correspondent and the Middle East editor at the Christian Science Monitor.

She is passionate about doing journalism with and for community members, rather than about them, and building systems that make that possible.


Click here to register


This training is part of CCEM’s Digital Media Toolkit training program, which has been developed by Newmark J+, the professional development program of the Craig Newmark Graduate School of Journalism at CUNY, and is funded by the New York City Mayor’s Office of Media and Entertainment.

Leave a Reply