Media Sustainability Training: Designing E-Mail Newsletters

WHEN: Wednesday, March 27, 2019 @ 1:00–4:00 pm

INSTRUCTOR: Alexandra March, Opinion Newsletter Editor at The New York Times

Craig Newmark Graduate School of Journalism at CUNY
219 West 40th Street (between 7th and 8th avenues)
Room 308
New York, NY 10018

This free training is open only to the members of the metro New York-based community and ethnic media.


E-mail newsletters are quickly becoming one of the most popular ways to deliver the news, and with good reason. The open rate of e-mail newsletters is comparatively high – 22% according to MailChimp – and the technology involved comparatively cheap. News organizations big and small can use them to grow subscriptions and memberships.

In this training, we will explore best practices to connect with readers and how to build a prototype of an effective newsletter. We will cover:

  • What makes a successful e-mail newsletter
  • The business and editorial cases for e-mail newsletters
  • Long-term vs. short-term newsletters
  • Identifying an audience
  • Tone, content and layout
  • Retaining audiences
  • Brainstorming your own newsletter with a hands-on exercise


Alexandra March is the Opinion Newsletter Editor at The New York Times. Before that, she led HuffPost’s newsletter initiatives, targeting audiences large and niche. She was also the editorial director of audience engagement at Mic and a reporter at The New Haven Register. She’s also an adviser at Built by Girls, a nonprofit that helps and inspires girls interested in tech and media.

Click here to register


This training is part of CCEM’s Digital Media Toolkit training program, which has been developed by Newmark J+, the professional development program of the Craig Newmark Graduate School of Journalism at CUNY, and is funded by the New York City Mayor’s Office of Media and Entertainment.
For questions, email

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