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The Center for Community and Ethnic Media organized a half-day advertising conference at the CUNY Graduate School of Journalism. The conference’s two sessions included a panel, “Understanding Advertising Practices of New York City” and a three-hour training, “Marketing for Digital Publications.”

Panelists discuss advertising practices of city agencies at CCEM’s half-day advertising conference on April 13. (Photo by Karen Pennar)

Moderated by Elinor Tatum, publisher of the New York Amsterdam News, the panel included Jose Bayona, director of Community and Ethnic Media at the Mayor’s Office; Janet Allon, associate commissioner for Communications and Marketing at the Mayor’s Office of Media and Entertainment; Maibe Ponet, chief communications officer at the Department of Health and Mental Hygiene; and Rosemary Boeglin, communications director at the Mayor’s Office of Immigrant Affairs.

The panelists discussed the advertising practices at city agencies. They also answered questions from a large number of members of the community and ethnic media in attendance.

Marc Allon Pultuskier training members of community and ethnic media in digital marketing at the April 13 half-day advertising conference. (CCEM Photo)

The panel was followed by a three-hour digital marketing training, conducted by digital media strategist Marc Allon Pultuskier.

The conference was co-hosted by the Mayor’s Office of Media and Entertainment and held in collaboration with the Office of Mayor Bill de Blasio, Department of Health and Mental Hygiene, and Mayor’s Office of Immigrant Affairs.