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The Center for Community and Ethnic Media at the CUNY Graduate School of Journalism organized a daylong advertising conference – Advertising in the Digital Age – on April 28 at the J-School. Over 70 media marketing executives and experts participated. The conference had five panels and a keynote speech by Jeff Jarvis, a distinguished author, journalist, educator and director of the Tow-Knight Center for Entrepreneurial Journalism. Here are videos of the panels and the keynote speech.

 

Panel 1: Surviving in a tough business environment

Moderator: Elinor Tatum, Publisher New York Amsterdam News

Panelists: Joshua Schneps, Co-Publisher of Schneps Communications; Cara Marcano, Publisher of Reporte Hispano; Isseu Diouf Campbell, Publisher at Afrikanspot.com, and Joe Wei, Executive Editor of World Journal


Panel 2: How NYC government agencies and departments advertise in community and ethnic media

Moderator: Richard L. Stein

Panelists: Bitta Mostofi, Assistant Commissioner at Mayor’s Office of Immigrant Affairs; John LaDuca, Director of Marketing and Digital Media at the Department of Education; Laura Rivera, Director of Marketing at the Department of Health; and Debra Halpin, Assistant Commissioner at the Department of Consumer Affairs


Keynote speech from Jeff Jarvis, Director of the Tow-Knight Center for Entrepreneurial Journalism


Panel 3:  Selling more ads – Do agencies or networks and alliances offer the best route?

Moderator: Tiffany Shackelford, Executive Director of the Association of Alternative Newsmedia

Panelists: Gloria Constanza, Partner, Chief Contract Strategist at d’exposito & Partners, and Eleanor Cippel, Chief Marketing Officer at Coats2Coats


Panel 4: Rethinking digital advertising

Moderator: Michele McLellan, Research Consultant at the Tow-Knight Center for Entrepreneurial Journalism

Panelists: Liena Zagare, Publisher of Corner Media Group; Elizabeth Harrington, SVP Publisher Services at Local Yokel Media, and Kenny Katzgrau, Founder of Broadstreet Ads


Panel 5: Alternative revenue streams for community and ethnic media

Moderator: Celeste LeCompte, Director of Business Development at ProPublica

Panelists: Andaiye Taylor, Publisher of Brick City Live; Traven Rice, Publisher of The Lo-Down; and Justin Auciello, Publisher of Jersey Shore Hurricane News