Home / Industry News & Reports / Study finds newspaper readers are engaged, but local papers need to do more on mobile


Newspapers are still better at engaging audiences than any other form of media, according to a new Newspaper Association of America (NAA) survey conducted by Nielsen, and print newspaper advertising remains effective. With newspaper ad revenue plunging, though, the picture isn’t as rosy as this survey makes it appear — and newspapers can do more, especially when it comes to social networking and mobile.

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