Home / Industry News & Reports / Here lies Web journalism, dead at the hand of the almighty advertiser


From InfoWorld:

Don’t know if you’ve noticed, but there’s a hullabaloo over online ads masquerading as editorial on the Web these days. I’m here to tell you that the situation is actually much worse than you might think.

Though this has been an issue for a while, the discussion over sponsored content (also known as “native advertising” or “content marketing”) really started to heat up a couple months ago after the Atlantic published a“sponsor content” article lauding the Church of Scientology and its Hubbard-wannabe in chief, David Miscavige.

Read more: http://www.infoworld.com/t/cringely/here-lies-web-journalism-dead-the-hand-of-the-almighty-advertiser-214915