Home / Industry News & Reports / Journalists Take Refuge in The World of Branded Content


Ms. Lafsky Wall [the former editor of Newsweek’s iPad edition] is one of many journalists departing the desert of traditional media for the greener—but also grayer—pastures of branded content. A bad year for journalism, owing to layoffs at Condé Nast, Martha Stewart Living, Reuters and Hearst, and buyouts at The New York Times and Time Inc., has been a boon to this emerging field. While writing gigs at magazines and newspapers continue to dry up, there are abundant opportunities to write or consult for blogs owned directly by brands.

Read more: http://observer.com/2013/02/journalists-take-refuge-in-the-world-of-branded-content