To cover the U.S. Open golf tournament, the local twice-weekly newspaper of Pinehurst, NC, combined coverage from seasoned journalists of the sport with local reporting from their staff into a free daily magazine. Poynter describes how they did it.
"...Penelope Muse Abernathy set out to look at the challenges small dailies and weeklies around the U.S. face as they try to transform their business."
Report: City Shortchanges Community and Ethnic Press When it Comes to Ad $
The combined circulation of community and ethnic publications in the city is about 4.5 million, equal to 55% of the population, but they receive only about 18% of the roughly $18 million the city spends in ads a year, a report finds.